Athena Jewellery
In the glimpse of 2020 I decided to go for an independent journey.
I launched a New Brand called Athena Jewellery.
It combined my love for design with my ability to invent and initiate projects.
The theme of Athena leans on the classic Greek culture.
All the collections are designed and named after ancient greek gods, places, words and stories.
All of the Brand Identity and the Marketing Content from A to Z was designed: Jewellery Collections, Logos, Packages, Prints, Desktop & Mobile Website, Art Direction, Newsletters and Visual Content for Social Media Platforms.
Being an independent designer in the jewellery industry was a great challenge for me. Creating new marketing ideas every week, planning and improving the future go-to-market strategy and correcting my vision along going, reaching new peaks of exposure and sales, becoming more professional and efficient day by day and investing in collaborations with influensers and networking with costumers.
Brand's language:
The brand's logo is inspired by the ancient Greek letters that characterised with basic Serifs.
The ambience of the brands visual language is inspired by softness, feminine, young spirits, classics, nature, bare skin & high level aesthetics.
The main special colour is peachy skin tone, accompanied with classic basic colours such as white, light grey and dark grey-black.
Colour Swatches:
Packaging:
Designing all the Branded Packaging including Jewellery Box with minted logo, Printed Cards (Greeting Card, Jewellery Certificate, Promotion Code Card, About Card And Secial Collection Card), Special Packaging for Holidays, Special Cccasions, Limited Editions and more.
Art Direction and Photography:
Chosen Photography and Art that represents the brands vibe on Social Media and on the Desktop & Mobile Website.
The clean line of the brand is the base of the visual language that is reflected in the Photography.
Desktop & mobile Website:
Athena jewellery's goal was building a website that will be the main profits incomes of the brand.
The website UI/UX design was critical for the brand's sales flow. It included all along improvements, easy and recognizable interface, making the Call-to-Action better a long time and boosting sales with automations, special offers & more.
The main conversions were on the mobile website (88% off all brand's sales).
The second best selling platform is the desktop website (9% off all brand's sales).
The wbsite was built on Wix platform.
Link:
Promotion designs:
Over the base design of the brand which is classic and feminine, I built a bolt temporary designs of flash sales and special benefits.
The designs are made to catch the eye of the potential costumer but still remain some of the brands intellectual theme.
The goal was to publish it for the followers mainly on social media and motivate subscribers and past costumers to purchase on Email.
These matiriels were shown on the Desktop & mobile website, organic & promoted Social Media, Marketing Emails and more.
Instagram Marketing:
The Main Channel of Digital Marketing is Instagram.
The reason it was chosen is because its a platform based on visuals and aesthetics - It works very well for designers.
The platform is also relevant for the potential costumers age range, interests and contents.
The platform made connections opportunities with costumers making them intaract and get involved in the brands day to day life.
It was also exposed to stylists, Fashin Bloggers and influancers & more.
Link:
Collaborations and Poblishes:
Created Exclusive collections with leading fashion bloggers (Including Natalie Dadon, Arielle Chernov & more).
Collabs with varius fashion bloggers to increase impressions and brand awareness on social media.
Athena's Jewellery selected by Stylists in Productions for Fashion Companies, Magazines, Video clips and more.
More Projects:
